Retail Therapy


You’ve heard this before, Normcore. You’ve certainly seen the trend being embraced across the board with both documented street style looks and appearance of old school, fuss-free designs, sportswear inspired clothes, sneakers, slides and birkenstocks on runways. Heck, if Moschino referenced Fast Food pop culture, Chanel took us to the supermarket and Celine gave us the furry Birkenstock’esque sandal. There’s no escaping Normcore!

So essentially, while Normcore involves a departure from high fashion and working around normal people clothes, clothes that blend in with those around you like slouchy jeans, basic tees and sneakers, don’t for a second confuse the trend with sloppiness or frumpiness. It might be middle-America aesthetic but one that is put together with great though. Non-descript pieces that come together in the end to be something both distinctive and flattering.

Intrigued? Here’s our quick cheat-sheet to Normcore. Three basic, but hardly basic looks to get you started on the trend.

rock-shop-norm-core-1 rock-shop-norm-core-2 rock-shop-norm-core-3

Left: Stella McCartney Blouse (BUY )
Center: Morphe Skirt (BUY)
Right: DvF Sweater (BUY)


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