Of Promotions

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Bhumi was seen promoting her upcoming film this week first wearing a Saaksha and Kinni bustier with a full-sleeve shirt and a pencil skirt and then in a printed pyjama-suit by Limerick.

Between the two, much preferred in the printed suit. The idea of wearing the bustier modestly was a good one, but the execution failed. The shirt here keep the eyes away from the bustier instead of helping focus on it. Which one did you prefer?



Bhumi Pednekar



Bhumi Pednekar

Photo Credit: Viral Bhayani

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31 Comments

  1. I will probably get a lot of flak for saying this but the whole concept of female actors dressing up, often in revealing attire, and parading themselves for photographers, while their male colleagues and enjoy their privilege, is insulting and degrading to women. It is symbolic of the way the Indian society objectifies women. Every time I see these pictures I am reminded of item songs. How is this any different? I long for the day when a female actor will put their foot down to this idiocy.

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    • Agree with you in every way and word! Days back I saw a video clip of Kajol walking up to recieve her best actress award at the awards in a simple salwar suit and hair loosely left, Somewhere in the 90s.. as well as most actresses dressed in wearable beautiful simple clothes.
      making a product out of women needs to stop. It’s one thing to love dressing up and another to live towards it.

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    • Never looked at it in this angle..Interesting. I am think aloud here. Women usually enjoy “parading themselves” for photographers – atleast i base this on the number of female fashion influencers or even how weddings (related fashion and photographers) are a much bigger deal for brides than for grooms. Based on the commentators names, majority readers here are females too. So why should women stop something they enjoy just because men aren’t doing it.
      I am not sure i see it as degrading or objectification or item number like. We could question women wearing revealing attires because of society’s expectations. But for the most part, i think we all enjoy good fashion and decent photography.
      Happy to hear other views on this/have a healthy discourse of this subject.

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      • My point was that women have largely been conditioned to think that they have to dress/make themselves up to satiate the male gaze. Why else do we have bikinis and make up for toddlers? Why are young female students asked to wear skirts when their male counterparts can get by by wearing pants? Why do women feel the need/pressure to show cleavage/navel to be sexy but men don’t have to show their pecs or legs? Frankly, the belief that women have to dress a certain way to appeal to the opposite gender is oppressive.

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    • May be it’s perspective. Wearing good clothes and taking pics .. I think is something even a middle class woman enjoys, is not to invite “enjoyment “ from lecherous men. I think you took it too far comparing to item songs.
      Please comment if you don’t like pics … but saying that taking pics is “. Parading “ to get men’s attention ( imho) is not the central idea. I would think looking good is.

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      • If she is not exposing herself for men then is she exposing herself for “herself?” then why pose publicly? if it is for “herself?”
        We either agree the female body is a s—l object or it is not
        Convenient outrage when men objectify it but acting like a woman’s body is suddenly a “medium of expression” of a woman’s “fine intellect” when women themselves enable/promote and encourage such objectification is pretty hypocritical IMO

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      • Good clothes don’t have to be gratuitously skimpy. My point was not about about these pictures in particular but rather about the pictures that we see in general. Perhaps the most striking example is the Hip Hop culture where you commonly see a young debutante in a barely there outfit perched on top of a dude who looks like he rolled out of bed and didn’t even care to dress up. Why the double standards?

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    • I have said this exact thing many many times
      You NEVER see celebrity men shirtless or with their zipper down at ANY event on television, on stage or for an interview

      Somehow feminism means near naked or fully nude women On magazine covers and cinemas
      “She is doing it for HERSELF “
      “Men need to quit telling us what to wear”
      “She is a modern woman she can wear what she wants “
      She is just EXPRESSING herself “

      Ughhhhh!!!

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      • Feminism is women having a free choice on what they want to do/be/wear without having to explain/defend themselves. It includes dressing in a risqué fashion if they like to do so. The whole idea of feminism is liberating women to do whatever the heck they want(within legal boundaries) without drawing or caring about any critique.

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    • I agree with you, although we have to recognise some notable exceptions like Nandita Das, Tilottama Sharma, Tabu, etc. who’ve played by their own rules. It is another story that the end result is that they don’t get as much ‘airtime’ in media.

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    • I don’t think one can apply middle class norms to the entertainment industry. It is built on sexual objectification of women, cute babies, brawny men etc because rightly or wrongly these are seen as things that sell. That said there are actresses who give all to the role but in RL dress ordinarily like their male counterparts.

      The main reason for so much RL objectification is the rise of social media. Here again to be noticed and commented on one needs to look a particular way, teens pout and pose in much the same way as actresses for e.g. Heck even female robots are designed this way.

      Its not much actresses putting their foot down as much as what we choose to consume? But I agree that seeing this as empowering or feminist is a bridge too far.

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      • @AM
        I agree 100%
        Somewhere along the way Bollywood/Hollywood/ celebs and clueless media around the world have appointed themselves as the “inventors” of feminism and began to indoctrinate us daily by displaying their naked/near naked pictures telling us “See!! THIS is what a “liberated” woman is supposed to be… we no care for no man!” “If you dont appear at a public event near naked you are neither educated nor a feminist!”

        SMH!!

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        • Most Privileged conservative upper and upper middle class women have always been anti feminist. They have comparatively easy access to power and position. They enjoy the privileges that come with various women movements without thinking about it.
          I find nudes appalling , no matter what gender, I don’t understand the naked pregnancy pics on magazines. But as ardent history reader , I know and understand that the ‘extreme’ is how slowly society moves towards normalizing age old norms.
          Whenever an old norm is questioned, extreme is where it starts. unfortunately in today’s social media world where opinions are easy to spread and share, the influence of such movements is not easy.

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  2. That first outfit should be refrained from being called as a designer piece and the second one seems to have been made from a Big Bazaar bedsheet

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  3. I don’t get the concept of ‘modestly’ wearing a bustier, or anything. If you find the style awkward, don’t wear it. Wearing a shirt under it makes it look like such a joke, and absolutely unflattering. I can’t imagine anything that could have saved the look!

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  4. Imagining 1st outfit without the bustier n it seems so much better… why can’t stylist understand that keeping it simple works as well..
    this need to add edgy to every look needs to go!

    Can’t get on board this “pyjama-suit” trend…
    Suits on men & women are supposed to be chic n fitted well..

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  5. This obsession with looking high fashion all the time is just ridiculous instead wear normal clothes that look good on you and that you’re uncomfortable in.

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  6. It would be interesting if HHC started putting some captions depicting what could be in the wearers mind to choose an outfit. Hypothetically speaking: Imagine when this is lady is being asked to wear these, what is the style vibe she is going for ? What are the key style elements that is playing in their mind ? Maybe this exercise will provide useful clues for us to fathom why so many affluent women wear such crappy materials, design and fit.

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