Of Promotions

By Payal
June 9, 2024
The Daily Etcetera
6

When she wasn’t wearing a custom cricket related clothing item, Janvhi and her styling team incorporated the sport in the jewellery that she wore which were designed by Sheetal Zaveri by Vithal Das and Shri Paramani Jewels. This was a really good idea.

In case you missed it, by her own confession, the idea for this theme dressing came from Zendaya and her Challengers press tour where the latter incorporated Tennis into her looks. What I loved about Zendaya’s tour was also her paying homage to some of the tennis greats (here and here ) in a couple her of outfits. We didn’t see that with Ms. Kapoor or maybe I missed it.

Another opportunity missed was not creating a capsule collection with one particular jewellery designer and making it available for sale for all her ardent fans. I have gone to both the jewellery designer’s IG profiles and there doesn’t seem to be any.

So, what did you think of Janhvi’s promotional round?

Catch her other jewellery looks inside.

In Sheetal Zaveri

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Sari Style

Promotions for her movie saw Ms. Kapoor in more cricket themed saris, first in a blue sequin Manish Malhotra, then in a kanjivaram with custom hand painted Warli art work depicting the 1983 World cup win by India. Finally in Delhi she was seen in striped sari with cricket ball designs in the border from Torani.

Have a favorite? While I applaud the effort of the painted sari, the striped one had more of my attention. How are you feeling about this themed promotional series?