In Masaba

• By Payal
• February 10, 2020
• The Daily Etcetera
• 25

Neena was seen wearing designs by her daughter to promotions recently first in a pink one-shouldered top and blue and green patchwork skirt and then in a pink sari.

First things first, I am loving seeing her experiment with her hairdos. Having said that though, the pink top look which got my attention more would’ve been a straight forward winner if the fit wasn’t so snug. As for the sari, I wish she’d added the contrast print cape that the sari was originally presented with. It helped tone down the bright sari a tad.

Neena Gupta

• Tags:
• masaba,
• neena gupta,
• shubh mangal saavdhan promotions

In Masaba

• By Priyanka
• February 5, 2020
• Found/Off The Runway
• 17

At the Jain-Malhotra wedding reception, Athiya was photographed in a lehenga by Masaba. Wearing her hair back, she rounded out the look with jewelry by Amrapali. Ivory and emeralds go perfectly together and this look should’ve worked, as most looks do on Athiya and yet, I am left feeling underwhelmed. For starters, wish she had worn the dupatta differently. Because it is tone-on-tone, and super long, it looks disproportionately fabric heavy and clunky at the bottom. One of those rare misses for Athiya!

Athiya Shetty

Photo Credit: Viral Bhayani

• Tags:
• Amrapali,
• Armaan Jain Anissa Malhotra Wedding Reception,
• athiya shetty,
• masaba

In Masaba

• By Payal
• January 31, 2020
• The Daily Etcetera
• 6

Kriti attended the screening of a movie on Thursday evening wearing a dress from Masaba’s latest collection created in collaboration with the UN environment programme. Each of the outfits from the collection also feature detachable bags. It makes the dresses a tad interesting but I am not sold on if it helps in beating single-use plastic consumption. But that’s just my personal take.

As for Kriti, this would’ve been a more effective outing if she’d used the bag that came with the dress. As is though, it was just another dress on a celeb at a movie event. Rather forgettable.

P.S. Just to clarify, I am not sold on the collection because it seems more gimmicky to me than practical. Either you’re expecting one to be in the dress always when they go out shopping which most likely won’t happen. Also, all the detachable bags feel more like a decorative piece than providing function. Feel free to let me know otherwise. That is, if you’ve bought something from the collection and have been able to put the bags to repeated good use.

Kriti Sanon

Photo Credit: Ragalahari.com

• Tags:
• Jawaani Jaaneman Screening,
• kriti sanon,
• masaba

Sari Style

• By Payal
• January 5, 2020
• The Daily Etcetera
• 15

Promotions for Tanhaji saw Kajol in a concept Masaba sari featuring a ruched pallu and two different contrast prints. It’s not a sari I like but she sure wore it well. Speaking of saris, she also wore a few more and can we talk about how amazing she looked in the Manish Malhotra sequin one? Wish we had real life pics of her in it (vs the social media ones).

In Masaba

In Manish Malhotra, Anita Dongre and Raw Mango

Photo Credit: Twitter

• Tags:
• Anita Dongre,
• Kajol,
• manish malhotra,
• masaba,
• radhika mehra,
• raw mango,
• Tanhaji Promotions

In Masaba

• By Payal
• January 4, 2020
• The Daily Etcetera
• 9

Vidya visited a local college for promotions of Shakuntala Devi wearing printed separates from Masaba with silver earrings. I understand wanting to give the kurta some definition by putting a belt on it but wearing that high didn’t quite work here. Just me feeling that way?

Vidya Balan

Photo Credit: Viral Bhayani

• Tags:
• masaba,
• Shakuntala Devi Promotions,
• vidya balan,
• who wore what when