Tag: Koovs

In Twos


While promoting her upcoming movie recently, Rakul was photographed in Eclat separates one time and in a Koovs jumpsuit at another. It’s been refreshing to see her stick to accessible non-fussy style for the most part on this promo tour. As far as these appearances go, she made both looks work for her.

Rakul Preet Singh At De De Pyaar De Promotions

Photo Credit: Viral Bhayani

Style File


Tara teamed her Forever 21 tee with matching orange separates from Koovs for a recent round of promotions. Ponytail in place, she rounded out the look with white Steve Madden pumps. At another promotional event, Tara was photographed in skinny jeans and a Madison top, teaming the separates with Forever 21 sandals. And finally, for a round of movie promotions more recently, she picked Topshop to wear. Neon pumps from Steve Madden rounded out the actor’s look this time around.

Now, which look do you like her most in?

Tara Sutaria At SOTY 2 Promotions

Tara Sutaria At SOTY 2 Promotions

Photo Credit: Viral Bhayani

A Separate(s) Story


Teaming denim separates from Kooks with a Starch shirt, Yami promoted her latest movie. With a pink accent in her hair, she rounded out the look with white H&M sneakers.

Maybe it’s that shade of pink (and so much of that shade of pink), but this whole look came off as a little too twee for me. The styling only added to the twee-ness. Bit of a miss this!

Yami Gautam At Batti Gul Meter Chalu Promotions

Photo Credit: Viral Bhayani

Of Promotions


Promotions for her film saw Kriti this week in an all-white Forever 21 look, then in a denim on denim one in Forever 21 and Fancy Pants and then today in separates from Koovs.

Her promotions looks have been quite refreshing and of the three, loved the white and denim on denim look instantly.

Did you have a favorite?

Photo Credit: Viral Bhayani

10th Anniversary Celebrations: Win goodies from KOOVS


Congrats Barkha, Priyal, and Archi! You will be hearing from us soon!


Hello readers! It’s the second last day of our anniversary giveaways, and it just got super exciting :)

This time you have a chance to own on trend goodies from Koovs. 3 lucky readers will win any one set set of the below apparel pictured in the 3 images, each combination of merchandise is worth approximately Rs.7500 each.

It’s the perfect way to get a wardrobe update, read on to see how this can be yours!




To win, all you have to do is:

1. Tell us which set you want to win 1, 2 or 3 & name any one celeb spotted in the Masaba X Koovs collection. Your hint is here.

2.Follow Koovs either on Facebook here or on Instagram here.

Once you’ve followed Koovs on social media, leave a simple ‘Done’ along with your answer in the comment section below.

Now, the rules!

All comments will be pending moderation until contest closes.
– Contest closes on 2nd October.
–  Sizes will be provided basis availability
– We’ll pick three winners from a random draw from pool of qualified entries from here on the blog. If for any reason, a product is unavailable, one of equivalent value will be provided.
– One entry per person only on the blog please.
– Giveaway open for Indian residents.

Good luck!