Tag: AM.IT by Amit Aggarwal

In Am.It


Wearing an AM.IT by Amit Aggarwal dress, Soha attended a launch in the capital. Statement earrings and a pair of chunky sandals were her accessories of choice for the evening. Like the look on Soha?

Soha Ali Khan

Photo Credit: Viral Bhayani



For her appearance at a recent event in Mumbai, Dia picked an AM.IT by Amit Aggarwal dress to wear. Pink-toned lip color and pair of oxblood pumps rounded out the actor’s look. She wears her dress well.

Dia Mirza At Neerja Success Party

Photo Credit: Viral Bhayani

The Seven Somethings


While many of us are still struggling with the February Already syndrome, India’s first fashion week of the year has come and gone. Held at Mumbai’s JioGarden from February 1- 5, Lakme Fashion Week Summer/Resort 2017 transported me to a mostly Mai Tai state of mind. I say mostly because sometimes I found myself in a sangeet.

Anyway, a little over a week later and here are the seven things that I still find myself thinking about…

1. You Go Gen Next!
Starring a bunch of talented designers, LFW’s Gen Next Show kickstarts each edition. Some of these debutants go on to launch super successful labels, others win coveted awards and a few manage to do both. Two labels that caught my eye this season were Soumodeep Dutta for his unmistakable Bengal school of fashion vibe and Poochki for their billowing breezy separates.

Soumodeep Dutta (Left) And Poochki

2. The Exploding Galaxy
Not the Samsung phones but just the ridiculous number of stars that descend down on one fashion week. (The ridiculous number of fashion weeks is a whole other column). Sushmita Sen, Bipasha Basu, Tabu, Diana Penty, Malaika Arora Khan, Daisy Shah, Padma Lakshmi. Sophie Choudry, Vaani Kapoor, Aditi Rao Hydari, Nimrat Kaur, Preity Zinta, Swara Bhaskar, Ayesha Takia… Showstopper. Overkill.

L To R: Anushka Manchanda, Nimrat Kaur, Diana Penty And Vaani Kapoor

L To R: Sushmita Sen, Malaika Arora, Aditi Rao Hydari And Swara Bhaskar

L To R: Bipasha Basu, Disha Patani, Tabu And Preity Zinta

L To R: Daisy Shah, Karisma Kapoor, Padma Lakshmi, Sophie Choudry

3. I Need Some AM.IT In My Life
Patola fused into plastic in AM.IT by Amit Aggarwal’s collection aptly titled Seamless. His pieces occupy the top 10 spots in my wishlist. Discarded saris, signature metallics and green means (and end) of fashion, this collection makes the right noises and looks equally fabulous. Now if only I can pre-order one of those dramatic pieces. And then find an OMG enough place to wear it to.


4. DeBo IS A Thing
Thanks to my blogger friends Priyanka and Payal who very helpfully coined the acronym DeBo (Desi Bohemian ICYMI), I am now convinced more than ever that DeBo is legit. Especially since nothing else seems to describe some looks from Label Ritu Kumar’s Maharaja Pop.

Label Ritu Kumar

Front Row Fashion


Wearing AM.IT, Amit Aggarwal’s diffusion line, Manasi and Sona took in the designer’s show at ongoing fashion week. The songstresses wore their dresses well.

Manasi Scott And Sona Mohapatra At Lakme Fashion Week Summer:Resort 2017-1

Manasi Scott And Sona Mohapatra At Lakme Fashion Week

Manasi Scott And Sona Mohapatra At Lakme Fashion Week Summer:Resort 2017-2

Manasi Scott And Sona Mohapatra At Lakme Fashion Week

Photo Credit: Viral Bhayani

Front Row Fashion


Tamannaah and Kajal took in the AM.IT show on day one of LFW Summer Resort 2017 with the former wearing a strapless dress from the designer’s Amit Aggarwal line and the latter a top from his AM.IT one.

We thought they both looked great! Agree?


Tamannaah Bhatia & Kajal Aggarwal At Lakme Fashion Week Summer Resort 2017