It’s Giveaway Time!

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Congratulations “Rohit Narvekar” and “D’Cunha”. You’ll be hearing from us soon!

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Here’s your chance India to snag a copy of the Powder Room by Shefalee Vasudev! Shefalee offers an insider’s view of people who make the fashion industry what it is in India– from a lower-middle-class girl who sells global luxury for a living, to a designer who fights the inner demons of childhood sexual abuse yet managing to survive and thrive in the business of fashion, or a Ludhiana housewife on a perpetual fashion high.

“Shefalee shines the light on many of fashions secrets with this insightful, upbeat and gripping portrait of the Indian fashion industry. From the catwalks to the Luxury influx, from the inside politics to the deserving few, if you are curious about Indian fashion, this is the book to read.” – Suneet Varma

“What I learnt in two days twirling through the unputdownable Powder Room, I did not learn in twenty-five years in Indian fashion. Told with journalistic precision through the lives of fashion’s ‘beautiful’ folk, here is the glory and the underbelly, the neurosis and the sanity, the myth and the truth. I realise that being an insider, one of the players in fashion, in reality, it took Shefalee Vasudev to shows up the inner workings of a fascinating fish bowl.” – Wendell Rodricks

Powder Room

To win a copy:

1. In the comments section leave us a line. ‘Bout anything! Remember to leave a valid email address in the required field and refrain from leaving personal information in the comment itself.

2. Contest is valid to Indian residents and contest closes on 10th September.

3. One entry per person only. Two lucky winners picked by a random draw from the pool of entries will snag themselves a copy each.

58 COMMENTS

  1. HHC has always been amazing in providing the latest red carpet updates and playing fashion police! And the book sounds great for someone who loves fashion and to know about it, I would love to get my hands on this book. Again the collaboration of HHC with the book means its got ta be Superb. Love HHC, Looking forward to reading your book Shefali.




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  2. Love it or hate it but you just cannot ignore the presence of fashion in your life. And people in the industry would vouch for the fact that it’s worth all the pain, sorrows and disappointments.




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  3. It’s you guys who got me hooked to fashion on a daily basis, so it would have been awesome getting this book from you. However, since NRIs have been brutally lopped off (no fair, P & P!), I don’t qualify. Can’t we leave an India address to mail the book to and enter that way? :(




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  4. The world of fashion is dazzing to a small town girl with stars in the eye and big dreams. Reality is, with the dazzle almost blinds and the stars shine down. However for the eternal optimist there is always hope. Having been “Andrea” to “Miranda” I know the love for all things fashion surpasses all and in this world everyone can make their dreams come true! Looking forward to reading this steely and incisive book by Shefalee Vasudev




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  5. Fashion is not just about clothes. It is a rather complex creative process. Only the end product is visible, which is always very beautiful. I’d really love to know what goes on behind the scenes.Powder Room provides us with a glimpse into the rather intriguing world of fashion and I’m excited to know more…




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  6. Powder Room seems to be a fascinating title for a book on Indian Fashion Industry. I am sure the experience of reading the book must be equally fascinating. I love reading about varied subjects, so the title and subject definitely piqued by interest. I would love to get hold of a copy of the book and read about the industry.




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  7. I’m a huge bibliophile, and especially enjoy Indian authors, therefore the interest in this giveaway. However, i never seem to win anything on this site!!




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  8. hi:)
    thanx fr d giveaway.
    i wanna say
    every field hs certain deep n dark secrets which r always hidden n fashion industry is not an exception to it.




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  9. I read the first chapter of the book at a friend’s place and loved it. I was about to order it online when I saw this. So I’ll hold on,and hope it win it here instead!




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  10. A Model’s life is so fascinating.. Always under pressure even during bad days to look good.. so much competition.. so much uncertainity.. its so intriguing..




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  11. fashion industry …great from outside but sad from iinside…..go into the details only if u are ready to give up ur fascination for fashion ..coz once u know ‘it’..u will never waana be there !!!!




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  12. hey payal and priyanka…i love visiting high heel whenever i get the chance…
    and i love fashion and books…so can u please pick me in the lucky draw somehow….




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  13. Oh you gals have such varied giveaways! It’s really lovely.
    I ve been reading Ms. Vasudev’s section in the Indian Express (online) called “UNFASHION”. Always found it insightful and written with a surprising honesty. Would expect the book to be an interesting read as well.
    Fingers crossed :)




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