One of our readers, Aria, tipped us off about this Jovani gold gown. Now, if you’re fashion fan, you know that the gold gown is quite an exact replica of the Gaurav Gupta design seen most recently on Deepika.
Jovani and many other labels indulge in this practice: taking an original, adding a few tweaks and selling it for cheaper. But, this is probably one of the few where the replica isn’t an inspiration.
Imitation may be the best form of flattery but when it comes to this business, we’ll tell you, we aren’t fans of such practice. Not one bit. Same goes for some of the desi designers who rip off international designs with teeny tweaks and pass ’em off as their own.
What’s your stand on this? Would you knowingly buy a replica/inspired outfit because it’s cheaper? Am not talking high-street brands here…
Left & Center: Gaurav Gupta