WLIFW Spring 2013: Ashish N Soni


Ashish N Soni’s collection titled ‘Cytology- The Micro Lab’, was one of the strong favorites of the day. And with good reason too. Red blood cells, arterial walls, nerves, bacteria… Who knew it’d make for such great digital prints!

Let’s talk about the pant-suits shall we? Crisp, tailored down to the inch and though a word terribly overused/misused, contemporary. Obsessed with the one in first Row.

Beautifully tailored ready-to-wear dresses and separates that carry with them a sense of joie de vivre. Apt given the print?

Photo Credit: Viral Bhayani


  1. Can we have less of these fashion week photo clusters and have more celebrity spottings – oflate, these take the largest chunk of your blog and with Fashion weeks happening dime a dozen, its getting to be very boring to be browsing the line up of one designer aftre the other..I don’t even care any longer..

    If you can limit to just 1-2 desgners that catch your attention and have a max of 2-3 pics instead of a whole line up from about 10-15 designers, that would be great..

    Just a small suggestion, I am sure there must be a lot of other followers of your blog who think likewise


    • Shwetha,
      If we just did celeb posts, all you’d see is two or three designers always being featured. Fashion week posts is a way to get everyone more exposure to more designers that are out there. What we feature is actually a subset of what catches our eye for good reasons or bad. We’d like to think they are helping because we’ve seen an increase in designers spottings on stars that we’d never seen before. It may or may not be related to us featuring these designers but we’d like to think in our minds, we’ve done our part.

      The posts are here to stay because we think it broadens everyone’s exposure and you are more than free to just skip over them. :)


      • I agree with your comment Payal, but one too many is my crib.
        If fashion week posts were once a month I can understand, but the alarming regularity, having these designer show pics almost every other day dilutes the essence of your blog or your intent in getting more exposure for all designers. Also, its the same designer displaying a slightly different line a few weeks later…its like same ol over and over again. Anything of too much….and you lose your audience

        Fashion weeks are happening dime a dozen, all I am saying is – make your picks to keep it to a compact number so we really look forward to these cat walk posts, rather than mosue over rapidly. Just my 2 cents or paise as it maybe..


  2. I do love my erythrocytes! Would’ve been an awesome play on the theme if he had done some prints on a ’tissue’ fabric!
    HAHAHA Nerds unite!




Please enter your comment!
Please enter your name here