Tag: star speak

Star Speak, By Tisca Chopra : An Open Letter To Women’s Wear Designers

Star Speak is an ongoing series of columns, penned by celebrities we are used to seeing on these pages. This is their space to write about their take on fashion, the fraternity and whatever else catches their fancy.

Tisca, a theatre and film actor (who also happens to have a book to her credit) is no stranger to the red carpet and the attention that comes with it. This week, she has a beef with women’s wear designers and let’s it be known in an open letter to them. Read on, and after that, take a look at her short film here.



(On behalf of women who actually wear clothes and not just pose in them)

We must accept that when it comes to attire, as females of the species, we have not created the best reputation as possessors of wisdom. We will buy, wear and do almost anything, so long as the word fashionable is prefixed. Fashion victims, they call us. And with good reason. Think Armadillo shoes, hobble skirts, stirrup pants and conical bras.

We may have, inadvertently, led manufacturers/designers into believing that we are ok with just about anything, so long as we see a person half our width and double our height look amazing in it. What we don’t know is that there is great lighting, expert makeup and hair, and of course Photoshop involved in their seduction of us. So, on behalf of the average woman I felt, it might be time to address some truly grave concerns that affect us deeply, day to day. The ginormous popularity of this blog made me think it best to list these key concerns here:

Clothes. Bags. Shoes.

Some may say that we are being superficial and talking about trivialities. But dressing up is serious business. 3 trillion dollars serious. It accounts for 2% of the world’s GDP. So, it’s shocking really, that there is no conversation between those who think up women’s clothes and those that wear them. Don’t corporates have conclaves, conferences and conventions in deluxe hotels at exotic locations, for lesser reasons?

Grouse #1

What would be the point of making a wash and care label from a material that could survive a nuclear holocaust? In the event of a tragedy, I have visions of billions of wash and care labels littering the Earth, while the clothes that once bore them have turned into radioactive ash.

I do wonder if manufacturers realize that most will use a simple domestic scissor to cut the label and not an industrial laser. And why are small books printed on labels? If besides manufacturing garments they have a deep secret desire to turn author, they must. They should try self-publishing. Just not on my skirt.

Why can’t a label simply read?

Dry Clean (at a good laundry)

The label should be attached to my garment in a way that after I have finished reading the wash and care instructions, I should not have to carry those instructions around everywhere I go. After all, what are the chances that I will take the garment off during a pee break from a meeting, quickly find a washing machine, set it to forty five degrees and wait semi naked for forty minutes, while its on spin cycle?

It stands to reason that the woman who afforded herself that garment would also have the brains to remember basic care instructions. They should just have a sticker with a small picture of the garment, which we can stick on the inside of our cupboard and just like that, we are done.


Grouse #2

The old adage ‘no pain, no gain’ is quite literal when it comes to heels.

Any fashionista knows that the taller one is, the better any outfit looks. Many a girl will add a liberal two inches to her height, if asked. Long legs will take you far. And that’s not just simple physics, it’s simply fashion.

Ergo, heels become a necessary evil. Footwear manufacturers are all too aware of the star performers in their shoe line-up, so design elements are always focused on the impractical, teetering stilettoes. Stilettos have wings, bows, chains and spirals. Someone even did a mock lipstick for a heel. I think it was Alberto Guardiani. But for some reason the designers won’t focus on putting a cushion near the ball of the foot. And that’s the part that makes women leave parties.

Don’t believe me?

The wise girl at FitFlop, Marcia Kilgore, sold 4.8 million pairs of FitFlops in less than two years. The real moolah is in the mommy heel. Walking on sunshine is the feeling we want, not walking on pins. So, if someone can put kid leather inside a stiletto and a cushion under the ball of the foot, this will be the making of the next Fortune 500 Company.


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