Of Promotions

• By Payal
• July 9, 2014
• Found/Off The Runway
• 10

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The 2014 India International Jewellery Week takes place in Mumbai from the 14th to the 17th of July and promotions for it have begun with Sonam back as the brand ambassador.

The first ad features her wearing a navy Elie Saab Couture gown. We can’t see much of the jewellery but the gown looks gorg.

Left: Elie Saab, Fall 2013 Couture
Right: Sonam Kapoor For IIJW 2014

Photo Credit: Twitter

• Tags:
• elie saab couture,
• IIJW 2014,
• india international jewellery week 2014,
• Sonam Kapoor

In Elie Saab Couture

• By Payal
• May 19, 2014
• Found/Off The Runway
• 49

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For her final official appearance at Cannes, Sonam picked a strapless Elie Saab Couture gown. The lilac chiffon gown was paired with a Chopard necklace and a Ferragamo clutch.

It wasn’t going to be easy to top the Anamika red carpet look and am glad that she didn’t try to. The understated looked worked perfectly. She looked pretty.

Sonam Kapoor at Chopard Party
at 67th Annual Cannes Film Festival

Photo Credit: Zimbio

• Tags:
• 67th Annual Cannes Film Festival,
• cannes 2014,
• chopard party,
• elie saab couture,
• Sonam Kapoor

In Elie Saab Couture

• By Payal and Priyanka
• May 18, 2014
• Found/Off The Runway
• 76

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Hardly to anyone’s surprise, it was an Elie Saab Couture gown for Sonam while at Cannes. With her hair in a faux bob, stunning Chopard earrings and a bold lip finished out the look.

The ‘princess meets old world glam’ isn’t an aesthetic we are un-familiar with on Sonam. However, what lacks in novelty is more than made up by how well she works the look; she looked great. Love!

Sonam Kapoor At ‘Homesman’ Premiere
At 67th Annual Cannes Film Festival

Sonam Kapoor At ‘Homesman’ Premiere
At 67th Annual Cannes Film Festival

Photo Credit: Zimbio

• Tags:
• 67th Annual Cannes Film Festival,
• cannes 2014,
• chopard,
• elie saab,
• elie saab couture,
• homesman premiere,
• Sonam Kapoor

In Elie Saab Couture

• By Priyanka
• April 30, 2014
• Found/Off The Runway
• 77

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For a L’Oréal event, Sonam picked an Elie Saab Couture dress. Wearing the full-skirted strapless dress with ankle-strap pumps that the dress was presented with on the runway, Sonam cut a pretty picture. It’s a silhouette we’ve seen her favor repeatedly but no denying, she wears the sparkly dress well; can’t fault a thing here!

Left, Centre: Sonam Kapoor At L’Oréal Paris Festival De Cannes Collection Launch
Right: Elie Saab Fall 2013 Couture

Sonam Kapoor At L’Oréal Paris Festival De Cannes Collection Launch

Photo Credit: Viral Bhayani, Style.com

• Tags:
• elie saab,
• elie saab couture,
• Elie Saab Fall 2013 Couture,
• loreal event,
• Loreal Paris Festival De Cannes Collection,
• Sonam Kapoor

Ditto!

• By Payal
• May 21, 2013
• Ditto!
• Found/Off The Runway
• 7

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We almost dismissed this Ditto! thinking that Sonam’s version was in pink thanks to the instagram effect of the photo.

Upon closer inspection though and looking at a newer pic ( of Sonam) revealed that her version was red too. Now, we know most celebs are lent clothes while at Cannes so we’re quite surprised the design house chose to give Dita this dress. We’re more likely to believe that both just happen to love the dress and brought it to Cannes with them.

Having said that though, considering both styled the dress rather similarly from neck to toe, got a favorite? Does anyone win by a hair, pun very intended!

Left: Sonam Kapoor at Opening Dinner Gala, Cannes 2013
Right: Dita von Teese at Cleopatra Premiere, Cannes 2013

Photo Credit: Daylife/Twitter

• Tags:
• Cannes 2013,
• cleopatra premiere,
• Dita Von Teese,
• elie saab couture,
• opening dinner gala,
• Sonam Kapoor