Of Photo Shoots


Ms. Kapoor kick started Cannes on Saturday wearing a shimmery NorBlack NorWhite sari which I have to admit was quite an unconventional pick. Taking a break from shoots on Sunday to prep for her red carpet, she resumed today with a series of looks that included all her favorites.

Question is, do you have a favorite here?

  • Leave a comment

    Comment image 71

  • Like it? Share it!

In Since 1988


As she made her way in to the airport, Kriti was photographed in a Since 1988 maxi. Her choice of accessories included a pair of Zara sandals. Though a minor detail, wish she had swapped the white sandals for a pair of tan ones; these seemed too match-y. That aside, the easy, off-duty look worked.

Kriti Sanon Photographed At The Airport

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 9

  • Like it? Share it!

In Rara Avis


Recent round of movie promotions had Huma wearing Rara Avis. Slicked back hair and pair of metallic Zara sandals complemented the dress well. She looked nice.

Huma Qureshi At Dobaara Promotions

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 10

  • Like it? Share it!

In Echo


For a recent appearance, Richa picked Echo to wear. Striking red lip color, jewelry from Prerto and pair of Louboutins rounded out her look. Like what you see?

Richa Chadha At Edutainment Show 2017

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 15

  • Like it? Share it!

Spotlight: The Fashion BARN


If you have a soft spot for the words ‘Made in India’ and are drawn to a minimal, contemporary aesthetic, you have probably heard of The Fashion BARN. The online shopping haven houses curated collections focusing on apparel and accessories for men, women and kids; home decor and select gourmet (there’s peanut caramel chocolate involved). Their brand philosophy is as unpretentious as the brands (seasoned or emerging) they carry: “The work has to be product of their passion, those who do not follow the path of large-scale mass production.” We chatted with Namrata Soni & Kavya Sheth, the talented duo of The Fashion BARN, to know more:

In this highly merched world, what makes The Fashion BARN stand out? 

Short answer: The TFB team! From e-commerce and fashion retail, to engineering and software, to design, our team comes from various backgrounds and that’s what makes us so holistically power packed. Our brands, the curation process, our stylists… everything sets us apart. On the business front, our focus is not just online, but also offline. Our calendar is packed with pop-up events and shop-in-shops across India and the US.

Let’s do a quick SWOT analysis of TFB:
• Strength: Fresh, unique and tastefully curated. Caters to both genders as well as kids/homes, offline events in India and the USA.
Weakness: No permanent offline presence yet although our goal is to do an offline event every month.
Opportunity: Extremely talented designers in India & a ready market of aspirational shoppers in India & globally.
Threat: Manufactures who themselves produce similar merchandise at lower costs.

Finally, for all the designers reading this, what does a label need to make the cut to reach your platform?
A label needs to be fresh, contemporary, minimal, and very finely crafted. It’s really just that easy to make the cut to TFB. We love onboarding brands whose products capture their talent, love and passion.

P.S: Look up Fashion BARN here.

Image credit: The Fashion BARN

  • Leave a comment

    Comment image 0

  • Like it? Share it!
/*
*/