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Recent round of movie promotions had Huma wearing Rara Avis. Slicked back hair and pair of metallic Zara sandals complemented the dress well. She looked nice.
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Huma Qureshi At Dobaara Promotions
Photo Credit: Viral Bhayani
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For a recent appearance, Richa picked Echo to wear. Striking red lip color, jewelry from Prerto and pair of Louboutins rounded out her look. Like what you see?
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Richa Chadha At Edutainment Show 2017
Photo Credit: Viral Bhayani
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If you have a soft spot for the words ‘Made in India’ and are drawn to a minimal, contemporary aesthetic, you have probably heard of The Fashion BARN. The online shopping haven houses curated collections focusing on apparel and accessories for men, women and kids; home decor and select gourmet (there’s peanut caramel chocolate involved). Their brand philosophy is as unpretentious as the brands (seasoned or emerging) they carry: “The work has to be product of their passion, those who do not follow the path of large-scale mass production.” We chatted with Namrata Soni & Kavya Sheth, the talented duo of The Fashion BARN, to know more:
In this highly merched world, what makes The Fashion BARN stand out?
Short answer: The TFB team! From e-commerce and fashion retail, to engineering and software, to design, our team comes from various backgrounds and that’s what makes us so holistically power packed. Our brands, the curation process, our stylists… everything sets us apart. On the business front, our focus is not just online, but also offline. Our calendar is packed with pop-up events and shop-in-shops across India and the US.
Let’s do a quick SWOT analysis of TFB:
• Strength: Fresh, unique and tastefully curated. Caters to both genders as well as kids/homes, offline events in India and the USA.
• Weakness: No permanent offline presence yet although our goal is to do an offline event every month.
• Opportunity: Extremely talented designers in India & a ready market of aspirational shoppers in India & globally.
• Threat: Manufactures who themselves produce similar merchandise at lower costs.
Finally, for all the designers reading this, what does a label need to make the cut to reach your platform?
A label needs to be fresh, contemporary, minimal, and very finely crafted. It’s really just that easy to make the cut to TFB. We love onboarding brands whose products capture their talent, love and passion.
P.S: Look up Fashion BARN here.
Image credit: The Fashion BARN
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While arriving back in Mumbai post her Cannes visit, Aishwarya was seen at the airport wearing a floral Roberto Cavalli denim blazer with light denims and doubling up on bags, one a Louboutin big hobo and a floral Fendi sling bag.
Between the bags and the busy blazer, can’t say I was a fan of her travel outfit here.
You can get the Cavalli blazer HERE and the Fendi bag HERE.
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Aishwarya Rai At Mumbai Airport
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Roberto Cavalli
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Giving princess-y volume a miss, Sonam brought the drama via custom Elie Saab couture. Wispy updo and custom jewelry from Kalyan Jewellers rounded out the actor’s red carpet look.
We haven’t seen her do a gown like this before, so it certainly felt fresh. The look had a very ‘One Thousand and One Nights’ vibe, the reboot version of course. She looked great!
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