Tag: MTV Video Music Awards 2013

Of Fashion Weeks

9

It is interesting when designers send out their clothes from a collection yet to be presented to celebrities days in advance of their showing. Billed as a ‘sneak-peek’ in to the work to come, it gets talked about. It certainly gets blogged about (Hello!). But if we really got down to if it was necessary… That would be debatable. Undisputed is the fact however that in the age of digital everything, it leaves a footprint right away. Perhaps just what the P.R hired for the label wants.

That said, how does it serve the brand any purpose when a celebrity is spotted wearing an outfit months in advance of its showing? Does that mean that the outfit (even collection) has been in production and in the market already? So then, what purpose does the showing at a Fashion Week serve other than as a P.R and branding (not a very good one at that) exercise?

Forget months, let’s talk about a year. Ms. Reddy presented a collection that had pieces that we’ve previously seen as far back as June of last year. Kosher? We think not.

Fashion Weeks serve many purposes, no doubt there. Create a buzz and further an identity of the brand. Showcase innovation, craft, creativity and design. And perhaps most importantly, strike a relationship with the ever so important buyers. Especially true for a nascent industry like ours (we’ve earned the right to say “ours” haven’t we?). But if a collection is already doing the rounds, what purpose does it really serve? And how is it fair to the few good designers doing great work?

A pair of fashion ingénues we may be but pray tell, what are we missing here?

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Far Left: Swapnil Shinde, LFW Summer/Resort 2013
Left: Aarti Chabbria At MTV Music Video Awards 2013
Right: Priyanka Chopra At Toofan Trailer Launch, Hyderabad
Far Right: Surendri, LFW Summer/Resort 2013


Left, Centre: Sonam Kapoor At Femina Womens Awards 2013 Press Meet
Far Right: Masaba For Satya Paul, WIFW A/W 2013


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Left: Bipasha Basu At Her Birthday Celebrations, Goa
Right: Preeti S Kapoor, WIFW A/W 2013


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Left: Madhuri Dixit At Jhalak Dikhla Jaa 5 Launch
Right: Anushree Reddy, LFW Summer/Resort 2013

Photo Credit: Viral Bhayani, Ragalahari

In Ramona Narang

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Evelyn attended the first ever Indian VMAs in a Ramona Narang gown. She wears the gown with its thigh-high slit just fine but the gown begged for something more fun than the staid heels she picked.

evelyn sharma in ramona narang at mtv india video music awards 2013

Evelyn Sharma At MTV Video Music Awards 2013

Photo Credit: Viral Bhayani

In Gauri And Nainika

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It’s a good thing I was holding no hot beverage when I saw this picture, coz’ stop me in my tracks it did! In a yet to be presented Gauri and Nainika gown, Priyanka Chopra posed for the photogs at the Indian VMAs. Can we have a collective Wowza!!??

Payal and I love that PC picked the unexpected vintage poster print gown. Topped off with the perfect dramatic do (see what I did there?), this look from the just crossed-over-into-music star finally surprised and delivered.

Priyanka Chopra At MTV Video Music Awards 2013


Priyanka Chopra

Photo Credit: Viral Bhayani

In Falguni and Shane Peacock

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It isn’t a surprise that Anusha opted for a Falguni and Shane Peacock for the MTV Video Music Awards. The VJ/singer has been a long time fan of the designer duo.

However, unlike her sister, she edged up her dress by pairing it with gold studded peep-toe pumps. Side-swept hair that showcased a jewelled headpiece completed her look.

You like? I do.

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Anusha Dandekar at MTV Video Music Awards 2013

Photo Credit: Viral Bhayani

In Anaikka

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Anushka made an appearance at the MTV Video Music Awards sporting a fresh-off-the-runway Anaikka studded belted jacket. Instead of wearing the beige studded pants as shown on the runway, she changed it up by wearing black leather denims.

While, I like the outfit, am not feeling the hair do. What’s goin’ on at the back there?

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Left: Anaikka, WIFW A/W 2013
Right: Anushka Sharma at MTV Video Music Awards 2013

Photo Credit: Viral Bhayani