Tag: LFW Summer/Resort 2013

Of Fashion Weeks


It is interesting when designers send out their clothes from a collection yet to be presented to celebrities days in advance of their showing. Billed as a ‘sneak-peek’ in to the work to come, it gets talked about. It certainly gets blogged about (Hello!). But if we really got down to if it was necessary… That would be debatable. Undisputed is the fact however that in the age of digital everything, it leaves a footprint right away. Perhaps just what the P.R hired for the label wants.

That said, how does it serve the brand any purpose when a celebrity is spotted wearing an outfit months in advance of its showing? Does that mean that the outfit (even collection) has been in production and in the market already? So then, what purpose does the showing at a Fashion Week serve other than as a P.R and branding (not a very good one at that) exercise?

Forget months, let’s talk about a year. Ms. Reddy presented a collection that had pieces that we’ve previously seen as far back as June of last year. Kosher? We think not.

Fashion Weeks serve many purposes, no doubt there. Create a buzz and further an identity of the brand. Showcase innovation, craft, creativity and design. And perhaps most importantly, strike a relationship with the ever so important buyers. Especially true for a nascent industry like ours (we’ve earned the right to say “ours” haven’t we?). But if a collection is already doing the rounds, what purpose does it really serve? And how is it fair to the few good designers doing great work?

A pair of fashion ingénues we may be but pray tell, what are we missing here?

lfw summer resort 2013-swapnil shinde-yogesh choudhary-priyanka chopra-thoofan-aarti chabbria-mtv india vma

Far Left: Swapnil Shinde, LFW Summer/Resort 2013
Left: Aarti Chabbria At MTV Music Video Awards 2013
Right: Priyanka Chopra At Toofan Trailer Launch, Hyderabad
Far Right: Surendri, LFW Summer/Resort 2013


Left, Centre: Sonam Kapoor At Femina Womens Awards 2013 Press Meet
Far Right: Masaba For Satya Paul, WIFW A/W 2013


bipasha-basu-goa-birthday-preeti-s-kapoor

Left: Bipasha Basu At Her Birthday Celebrations, Goa
Right: Preeti S Kapoor, WIFW A/W 2013


anushree reddy-lfw summer resort 2013-madhuri dixit-jhalak dikhla ja launch 2012

Left: Madhuri Dixit At Jhalak Dikhla Jaa 5 Launch
Right: Anushree Reddy, LFW Summer/Resort 2013

Photo Credit: Viral Bhayani, Ragalahari

  • Leave a comment

    Comment image 9

  • Like it? Share it!

Sari Style


Cosmo editrix gave us two sari looks at the recent WIFW, one a S&N Drape and the other, a very recognizable pac-man print Surendri.

Of the two looks, it was easy to pick the latter as the better one. But, if you had to compare her perfectly pleated sari with Sujata’s casual draped one (also a Surendri), which would you pick?

nandini-bhalla-sn-drape-surendri-wifw-aw-2013

Nandini Bhalla at WIFW A/W 2013: Day Three (left) and Day Four (right)


sujata-assomull-surendri-lfw-2013

Sujata Assomull at LFW Summer/Resort 2013

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 13

  • Like it? Share it!

In Alice + Olivia


Sophie attended the “Million Thanks” event and the Manish Malhotra show the same day wearing a red Alice + Olivia sheath featuring tiered side peplums.

While the gold pumps and clutch worked well with the red dress, the red lips felt too much for the look. For me, anyways. You like?

sophie-choudry-alice-olivia-lfw-2013-red-peplum-dress

Far Left: Sophie Choudry at Lakme Fashion Week, Day One
Left and Right: Sophie Choudry at The Million Thanks Event By Tourism Authority of Thailan
Right: Alice + Olivia Side Peplum Dress ( Buy

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 16

  • Like it? Share it!

Sari Style


These lovely ladies picked saris to wear while doing the rounds at FW. Go on, pick a favorite.

lfw summer resort 2013-vidya balan-maria goretti

Vidya Balan (Left) And Maria Goretti At LFW Summer/Resort 2013

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 19

  • Like it? Share it!

In Vaishali S


The ladies both picked dresses by Vaishali S when attending the designer’s presentation at the recently concluded Fashion Week. Is there one look you like more than the other?

lfw summer resort 2013-shveta salve-swati shetty-vaishali s

Shveta Salve (Left) And Swati Shetty At LFW Summer/Resort 2013

Photo Credit: Viral Bhayani

  • Leave a comment

    Comment image 3

  • Like it? Share it!