Tag: Aarti Chabbria

Of Fashion Weeks

9

It is interesting when designers send out their clothes from a collection yet to be presented to celebrities days in advance of their showing. Billed as a ‘sneak-peek’ in to the work to come, it gets talked about. It certainly gets blogged about (Hello!). But if we really got down to if it was necessary… That would be debatable. Undisputed is the fact however that in the age of digital everything, it leaves a footprint right away. Perhaps just what the P.R hired for the label wants.

That said, how does it serve the brand any purpose when a celebrity is spotted wearing an outfit months in advance of its showing? Does that mean that the outfit (even collection) has been in production and in the market already? So then, what purpose does the showing at a Fashion Week serve other than as a P.R and branding (not a very good one at that) exercise?

Forget months, let’s talk about a year. Ms. Reddy presented a collection that had pieces that we’ve previously seen as far back as June of last year. Kosher? We think not.

Fashion Weeks serve many purposes, no doubt there. Create a buzz and further an identity of the brand. Showcase innovation, craft, creativity and design. And perhaps most importantly, strike a relationship with the ever so important buyers. Especially true for a nascent industry like ours (we’ve earned the right to say “ours” haven’t we?). But if a collection is already doing the rounds, what purpose does it really serve? And how is it fair to the few good designers doing great work?

A pair of fashion ingénues we may be but pray tell, what are we missing here?

lfw summer resort 2013-swapnil shinde-yogesh choudhary-priyanka chopra-thoofan-aarti chabbria-mtv india vma

Far Left: Swapnil Shinde, LFW Summer/Resort 2013
Left: Aarti Chabbria At MTV Music Video Awards 2013
Right: Priyanka Chopra At Toofan Trailer Launch, Hyderabad
Far Right: Surendri, LFW Summer/Resort 2013


Left, Centre: Sonam Kapoor At Femina Womens Awards 2013 Press Meet
Far Right: Masaba For Satya Paul, WIFW A/W 2013


bipasha-basu-goa-birthday-preeti-s-kapoor

Left: Bipasha Basu At Her Birthday Celebrations, Goa
Right: Preeti S Kapoor, WIFW A/W 2013


anushree reddy-lfw summer resort 2013-madhuri dixit-jhalak dikhla ja launch 2012

Left: Madhuri Dixit At Jhalak Dikhla Jaa 5 Launch
Right: Anushree Reddy, LFW Summer/Resort 2013

Photo Credit: Viral Bhayani, Ragalahari

In Swapnil Shinde

7

If you thought Priyanka was the only lucky gal to wear an oufit before it was shown on the runway, think again!

Ms. Chabbria made an appearance at the MTV Movie Awards wearing a colorful printed mini from Swapnil’s latest collection days before the presentation. Can’t say we are fans of the dress, especially the jarring silver leather detailing against the print, but what perplexed more was the choice of tan sandals.

aarti-chabbria-swapnil-shinde-mtv-music-awards-2013

Left: Aarti Chabbria at MTV Music Video Awards 2013
Right: Swapnil Shinde, Lakme Fashion Week Summer/Resort 2013

Photo Credit: Viral Bhayani

Of Dresses

6

Dresses like these wouldn’t have been our first pick for a major Awards’ Red Carpet. Then again, the dress on Aarti wouldn’t have been our pick ever.

Trisha (Left) And Aarti Chabbria At 59th Idea Filmfare Awards (South)


Trisha (Left) And Aarti Chabbria

Photo Credit: Filmfare, Manatelugumovies

Yin and Yang

19

Though both wore pink gowns with sheer accents, only one’s made us really cringe! Yep, that would be Aarti’s.

P.S. Swara is in Sailexx and and jewellery is by Amrapali. She was styled by Maneka Harisinghani. And Aarti is in Swapnil Shinde.

Left: Swara Bhaskar At IIFA Awards 2012, Singapore
Right: Aarti Chabbria at IIFA Rocks 2012, Singapore

Photo Credit: Viral Bhayani

Ditto!

4

Pointing us to this Ditto! was Ritika who spotted Shamita wearing the same orange suit as Aarti from LFW last year. Both wore their suit with glittery sandals. Care for either?

Left: Aarti Chabbria at LFW
Right: Shamita Shetty at Ritesh-Genelia’s Sangeet

Photo Credit: Viral Bhayani

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