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Giving us a major Spring ’13 trend, the stripes, were these lovely ladies at their respective events recently. Three very different looks and one question am sure you saw coming… Who wears her stripes best?
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L To R: Anaita Shroff Adajania, Masaba Gupta And Manasi Scott
Photo Credit: Viral Bhayani
9
It is interesting when designers send out their clothes from a collection yet to be presented to celebrities days in advance of their showing. Billed as a ‘sneak-peek’ in to the work to come, it gets talked about. It certainly gets blogged about (Hello!). But if we really got down to if it was necessary… That would be debatable. Undisputed is the fact however that in the age of digital everything, it leaves a footprint right away. Perhaps just what the P.R hired for the label wants.
That said, how does it serve the brand any purpose when a celebrity is spotted wearing an outfit months in advance of its showing? Does that mean that the outfit (even collection) has been in production and in the market already? So then, what purpose does the showing at a Fashion Week serve other than as a P.R and branding (not a very good one at that) exercise?
Forget months, let’s talk about a year. Ms. Reddy presented a collection that had pieces that we’ve previously seen as far back as June of last year. Kosher? We think not.
Fashion Weeks serve many purposes, no doubt there. Create a buzz and further an identity of the brand. Showcase innovation, craft, creativity and design. And perhaps most importantly, strike a relationship with the ever so important buyers. Especially true for a nascent industry like ours (we’ve earned the right to say “ours” haven’t we?). But if a collection is already doing the rounds, what purpose does it really serve? And how is it fair to the few good designers doing great work?
A pair of fashion ingénues we may be but pray tell, what are we missing here?
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Far Left: Swapnil Shinde, LFW Summer/Resort 2013
Left: Aarti Chabbria At MTV Music Video Awards 2013
Right: Priyanka Chopra At Toofan Trailer Launch, Hyderabad
Far Right: Surendri, LFW Summer/Resort 2013
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Left, Centre: Sonam Kapoor At Femina Womens Awards 2013 Press Meet
Far Right: Masaba For Satya Paul, WIFW A/W 2013
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Left: Bipasha Basu At Her Birthday Celebrations, Goa
Right: Preeti S Kapoor, WIFW A/W 2013
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Left: Madhuri Dixit At Jhalak Dikhla Jaa 5 Launch
Right: Anushree Reddy, LFW Summer/Resort 2013
Photo Credit: Viral Bhayani, Ragalahari
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Cosmo editrix gave us two sari looks at the recent WIFW, one a S&N Drape and the other, a very recognizable pac-man print Surendri.
Of the two looks, it was easy to pick the latter as the better one. But, if you had to compare her perfectly pleated sari with Sujata’s casual draped one (also a Surendri), which would you pick?
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Nandini Bhalla at WIFW A/W 2013: Day Three (left) and Day Four (right)
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Sujata Assomull at LFW Summer/Resort 2013
Photo Credit: Viral Bhayani
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In Nishka Lulla separates, Sameera attended the Peacocks’ do. A casual side-knot, pumps, a pair of earrings and a cocktail ring completed her look. The Bottega Veneta clutch was a perfect pick to round off the look. She looked good!
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Sameera Reddy At Falguni And Shane Peacock’s Bash
Photo Credit: Viral Bhayani
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Wearing a blue sequin Rohit Gandhi + Rahul Khanna dress, Shilpa attended the press meet announcing the launch of Nach Baliye’s next series that pits husbands against wives.
Am pretty sure the belt isn’t part of the original design and is more of an add-on to define the waist. Alas, it doesn’t quite work. A skinny belt would’ve been a better way to go.
While you leave your comments regarding the look, I’ll be running a few more miles on the treadmill with this pic of hers up for motivation. 😛
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Shilpa Shetty at Nach Baliye Shriman Vs Shrimati Launch
Photo Credit: Viral Bhayani
