25 Responses

  1. Sej at | | Reply

    Not really a fan of the dress on its own but she works it – somewhat – I don’t really like her hair but still she looks cute enough.

  2. Monkey at | | Reply

    Ecko is a man’s brand mostly with hip hop style clothing – doubt there’s anything for her :)

    1. Sindhu at | | Reply

      If they don’t have anything for ladies then why have her for the launch? There is no dearth of good looking guys in bollywood… Just commented on your comment, and is not personal… :)

      1. ms. meow at | | Reply

        Actually totally agree with P&P and Sindhu. I think it is the nice/right thing to do to dress up in the brand that you are endorsing. The dress is nice, but not impressed!

      2. Monkey at | | Reply

        You’re right :) Probably for the hype I guess … could have got a guy, definitely.

  3. kiwi at | | Reply

    Unusual for her to wear a different brand.. its an OK dress, nothing great, but she wears it well

  4. J at | | Reply

    P & P – Ecko Unltd is a men’s brand – Dia would have come for the launch mostly to create hype and not endorse the brand.

    She looks great!

    1. kasthuri at | | Reply

      Good reasoning.

      But well, her look is meh. nothing special.

    2. Sim at | | Reply

      They do carry a women’s line but I could never imagine Dia in any of it

  5. Pzes at | | Reply

    She’s wearing the dress well. I love the freshness reflecting off her face.

  6. KityPurry at | | Reply

    I’m so bored of Dia.

  7. monika at | | Reply

    too cutesy for her . i woulod prefer her is a more mature style

  8. Galadriel at | | Reply

    Mark Ecko went to my school (Rutgers). He was the keynote speaker at my graduation ceremony. W00t!

  9. R at | | Reply

    I actually like her hair here. She looks different. In a good way.

    They should’ve just picked a male star to promote/endorse the brand, considering that they are a men’s brand… but I guess it’s the same logic for having hot women on men’s mags. They get attention.

  10. dn at | | Reply

    She looks so cute!! Very refreshing, breezy and casual look in an industry where most women wear so much make-up.

  11. wannabe at | | Reply

    Shes a fashion rebel, thats what it is ;)

  12. DS at | | Reply

    she looks young and nice. i think only she can do it

  13. Adara at | | Reply

    The dress is so meh but boy, she works it. Pretty girl with elegance and charm.

  14. CK at | | Reply

    Dia looks cute. Can’t help but notice the resemblance to Madhuri Dixit (the face, that is)

  15. GG at | | Reply

    She works this ordinary dress.I amazed that she still looks so young like she is 18 when she almost 30.wow!

  16. Snigdha at | | Reply

    I hate the dress, the hair the make up (can’t see the shoes bet i’d have hated them as well)
    but I LOVE the look!! Weired??
    I know!! but she makes it work!! really she looks cute and the dress complements her! the hair and everything just adds to teh look!! I <3 it!

  17. Cara at | | Reply

    Dia looks great as always! If Ecko doesn’t care, why should Dia?

  18. sassy_girl at | | Reply

    Its a really cute summer dress .. Just for 89.99$ on french connection website ..coool

  19. sheena at | | Reply

    Why would anyone choose her for an ecko launch?? thats just weird, but she’s perfect. such a doll.

  20. Amber at | | Reply

    If she was launching the store then she should have worn their brand. Not huge on this dress anyway though i like dia… Would have been cool to see her in some hip hop gear for a change. Or they could have got someone who would go with the brand better. If she was just a guest at the launch, thoughthen it doesnt matter

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