On The Runway

23

India International Jewellery Week 2013 took place in Delhi this year and instead of a week long affair, it wrapped up in just two days. As is the case with any week, there were plenty of celeb showstoppers.

We, of course, just don’t get the concept of a jewellery week. As it is the showstoppers are distracting enough but add to that the busy outfits they wear and who is really paying attention to the jewels. We’re trying but it’s quite hard!

Are we the only ones? Wouldn’t a simpler Trade Show be the better route to go?

lara-dutta-yami-gautam-shabnam-singhal-iijw

Left: Lara Dutta for Birdhichand Ghanshyamdas Jewellers
Center: Yami Gautam for Rio Tinto
Right: Shabnam Singhal for Pooja Juneja


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Left: Shriya Saran for Shuddhi Jewels
Center: Ankita Shorey for Shuddhi Jewels
Right: Chitrangda Singh for Hazoorilal


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Left: Neha Dhupia for Gitanjali
Center: Jacqueline Fernandez for PC Jewellers
Right: Juhi Chawla for Kays Jewels

Photo Credit: Viral Bhayani

23 COMMENTS

    • i used to like seeing models on mag. covers, ad’s. they used to bring freshness & chage, but now adays actors r every where.




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      • not to forget, models turning into actors and dominating covers, ads, ramps.. so these models cum actors never really abandon modelling. hence, no one is really pushing hard for fresh faces. still there are some absolutely gorgeous models like Lakshmi Menon, Lisa Hayden, Ashika Pratt, Tamara Moss, Jyothsna Chakravarthy- their covers, photospreads , i look forward to a LOT. Say yesss to the model brigade on covers!!

        ps. that was not a rant, just a thought that i hope galvanises into action. :))




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    • Exactly. This isn’t a jewellery-displaying exercise as much as it is a brand-building one. And for that, it works — I hadn’t heard of some of these jewellers before, but I would have an eye open for their name now.




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  1. But but but.. Some of these ladies are professional showstoppers! Surely you dont wish unemployment on them? How will they be seen at airports then with the latest Choo or Birkin? Boohoo.




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  2. 1st row: gaudy
    2nd row: gaudier
    3rd row: gaudiest

    They should have all worn black pant suits without any jackets and the jewelry. Or may be even plain black ghaghra-choli, etc. without any work on them to showcase these.




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  3. Shriyas figure is amazing but like someone said she should get rid of that constant-seductive look on her face.
    Also where are Neha’s eyes ? I only see 2 black spaces.




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