If you have a soft spot for the words ‘Made in India’ and are drawn to a minimal, contemporary aesthetic, you have probably heard of The Fashion BARN. The online shopping haven houses curated collections focusing on apparel and accessories for men, women and kids; home decor and select gourmet (there’s peanut caramel chocolate involved). Their brand philosophy is as unpretentious as the brands (seasoned or emerging) they carry: “The work has to be product of their passion, those who do not follow the path of large-scale mass production.” We chatted with Namrata Soni & Kavya Sheth, the talented duo of The Fashion BARN, to know more:
In this highly merched world, what makes The Fashion BARN stand out?
Short answer: The TFB team! From e-commerce and fashion retail, to engineering and software, to design, our team comes from various backgrounds and that’s what makes us so holistically power packed. Our brands, the curation process, our stylists… everything sets us apart. On the business front, our focus is not just online, but also offline. Our calendar is packed with pop-up events and shop-in-shops across India and the US.
Let’s do a quick SWOT analysis of TFB:
• Strength: Fresh, unique and tastefully curated. Caters to both genders as well as kids/homes, offline events in India and the USA.
• Weakness: No permanent offline presence yet although our goal is to do an offline event every month.
• Opportunity: Extremely talented designers in India & a ready market of aspirational shoppers in India & globally.
• Threat: Manufactures who themselves produce similar merchandise at lower costs.
Finally, for all the designers reading this, what does a label need to make the cut to reach your platform?
A label needs to be fresh, contemporary, minimal, and very finely crafted. It’s really just that easy to make the cut to TFB. We love onboarding brands whose products capture their talent, love and passion.
P.S: Look up Fashion BARN here.
Image credit: The Fashion BARN