The P&P Project

Of Fashion Weeks

9

It is interesting when designers send out their clothes from a collection yet to be presented to celebrities days in advance of their showing. Billed as a ‘sneak-peek’ in to the work to come, it gets talked about. It certainly gets blogged about (Hello!). But if we really got down to if it was necessary… That would be debatable. Undisputed is the fact however that in the age of digital everything, it leaves a footprint right away. Perhaps just what the P.R hired for the label wants.

That said, how does it serve the brand any purpose when a celebrity is spotted wearing an outfit months in advance of its showing? Does that mean that the outfit (even collection) has been in production and in the market already? So then, what purpose does the showing at a Fashion Week serve other than as a P.R and branding (not a very good one at that) exercise?

Forget months, let’s talk about a year. Ms. Reddy presented a collection that had pieces that we’ve previously seen as far back as June of last year. Kosher? We think not.

Fashion Weeks serve many purposes, no doubt there. Create a buzz and further an identity of the brand. Showcase innovation, craft, creativity and design. And perhaps most importantly, strike a relationship with the ever so important buyers. Especially true for a nascent industry like ours (we’ve earned the right to say “ours” haven’t we?). But if a collection is already doing the rounds, what purpose does it really serve? And how is it fair to the few good designers doing great work?

A pair of fashion ingénues we may be but pray tell, what are we missing here?

lfw summer resort 2013-swapnil shinde-yogesh choudhary-priyanka chopra-thoofan-aarti chabbria-mtv india vma

Far Left: Swapnil Shinde, LFW Summer/Resort 2013
Left: Aarti Chabbria At MTV Music Video Awards 2013
Right: Priyanka Chopra At Toofan Trailer Launch, Hyderabad
Far Right: Surendri, LFW Summer/Resort 2013


Left, Centre: Sonam Kapoor At Femina Womens Awards 2013 Press Meet
Far Right: Masaba For Satya Paul, WIFW A/W 2013


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Left: Bipasha Basu At Her Birthday Celebrations, Goa
Right: Preeti S Kapoor, WIFW A/W 2013


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Left: Madhuri Dixit At Jhalak Dikhla Jaa 5 Launch
Right: Anushree Reddy, LFW Summer/Resort 2013

Photo Credit: Viral Bhayani, Ragalahari

Spring 2013: Behind Bars

5

Barely into Fall, Spring 2013 fashion is upon us. And so, let’s talk Stripes, shall we?

As a woman of girth… What, not very pc? Okay, as a woman of curves, I have always held a bit of an obsessive fascination with stripes. I was told you can’t wear ’em and so naturally, I always have. You know, the same way we were told to stay off the bad boys? So bad, SO good.

Spring 2013: Christian Dior, Balmain, Marc Jacobs, Dolce & Gabbana

I love stripes. Both the nautical and jailbird variety. But, they don’t always work on you, you know. They add width, those horizontal ones. Vertical ones, more forgiving (but not entirely, not always). Then what’s the trick you ask? The one size fits all answer of course, figure out what works for you. And if Spring 2013 is any indication of things to come, you better be well on the path to self-discovery already.

Spring 2013: Giles, Michael Kors, Christopher Kane, Rachel Zoe

Personally for me, the trick lies in mixing stripes. Not only does it create a graphic geometric effect, it also is dizzyingly flattering. The other, play a game of peek-a-boo. Pair a horizontal top under a jacket/cardi and you should be okay. Even those of you whose, umm, cups runneth over. Either way, give it a shot.

Spring 2013: Philosophy di Alberta Ferretti, Etro, Oscar de la Renta, Moschino

French seaside, classic Americana. Retro. Vintage. It’s hard not to romanticize stripes or denounce their classic appeal. Or work in a pop-culture reference to make it (even more) current. But what am wondering is, 2012 is already winding down? Where the hell did the year go?

Photo Credit: Images compiled from Fashionologie and Style.Com